The Power of Simplicity: Warren Buffet's Flip Phone

Posted On Monday, Mar 05, 2018

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Recently, a study showed around 65% of Indians care more about their smartphones than loved ones! Makes us wonder if it’s really true; but our addiction to our smartphone is no longer a surprise. Ironically, one of the world’s greatest investors - Warren Buffet uses a flip phone. Interestingly his firm - Berkshire Hathaway’s second biggest holding is APPLE, a company known for the iPhone and bringing cutting edge technology to the Smartphone.

Did Warren Buffet’s simplicity hit you? It is simplicity of this stature that inspires us. Someone who is a significant shareholder in one of the largest tech companies in the world – uses a simple phone where he could demand the latest model of every phone that Apple releases. He is also said to live in a simple house and drives a Cadillac (nope, he does not drive a custom-made Ferrari). Simplicity truly breeds happiness.


Along with transparency and integrity, simplicity is a core value at Quantum as a fund house. The vision statement reads, “To stay focused on the needs of our investors… by adhering to the principles of simplicity, transparency and integrity while continuing to deliver steady performance over the long term.” This reflects the way we want your portfolio to be as well.


Bring Simplicity to Your Portfolio


i. Have a clutter-free portfolio


A portfolio of an individual is supposed to consist of funds that help him reach his/her financial goals. Cluttering your portfolio with similar funds will only make managing these funds difficult for you. Many people wrongly assume that to diversify investment they must diversify with several schemes of one particular category! But too many schemes do not necessarily bring diversification. As the investment objective and benchmarks of these are identical there is bound to be a great deal of overlap.


However it is natural to feel concerned, especially when the amounts are large, to commit your money to a single fund. We feel for an individual investor a maximum of 5-6 equity funds chosen from different fund houses would do a decent job. An equity fund of funds is a convenient way of investing in several equity schemes while actually investing in a single scheme. Here the fund manager chooses a few best schemes using quantitative filters; and in case of Quantum Equity Fund of Funds scheme some qualitative filters too.


For a complete diversified portfolio investors might also look at Liquid funds and some part of their portfolio dedicated to gold. To further make things simpler, there is an option of a Quantum Multi Asset Fund, that eventually invests across not just two but three asset classes – EquityDebt and Gold.


ii. Understand the product before investing

Whether it is a mutual fund scheme, a stock that somebody recommended, or you casually came across; you should endeavor to understand how it makes money before deciding to invest in it. Get a basic idea of what are the circumstances that can affect your returns from that investment and what are the factors that can help returns.

The simple technique is that the investment objective of the scheme should match yours. You could subscribe to useful financial literatures and attend workshops offered by knowledgeable, experienced professionals. However prudence must be exercised before implementing any knowledge you receive.

Remember we are always there to guide you through your investment process and are just one call away. Call us on 1800 - 209 - 3863 / 1800 - 22- 3863 Or email [email protected]


Looking forward to guiding you on achieving your financial goal.



Product Labeling

Name of the Scheme & Primary BenchmarkThis product is suitable for investors who are seeking*Risk-o-meter of Scheme
Quantum Equity Fund of Funds

An Open Ended Fund of Funds scheme Investing in Open Ended Diversified Equity Schemes of Mutual Funds
• Long term capital appreciation

• Investments in portfolio of open-ended diversified equity schemes of mutual funds registered with SEBI whose underlying investments are in equity and equity related securities of diversified companies
Quantum Equity Fund of Funds
Investors understand that their principal will be at Very High Risk
Quantum Multi Asset Fund of Funds

(An Open Ended Fund of Funds Scheme Investing in schemes of Quantum Mutual Fund)
• Long term capital appreciation and current income

• Investments in portfolio of schemes of Quantum Mutual Fund whose underlying investments are in equity , debt / money market instruments and gold
Quantum Multi Asset Fund of Funds
Investors understand that their principal will be at Moderately High Risk<

* Investors should consult their financial advisers if in doubt about whether the product is suitable for them.

Disclaimer, Statutory Details & Risk Factors:


The views expressed here in this article / video are for general information and reading purpose only and do not constitute any guidelines and recommendations on any course of action to be followed by the reader. Quantum AMC / Quantum Mutual Fund is not guaranteeing / offering / communicating any indicative yield on investments made in the scheme(s). The views are not meant to serve as a professional guide / investment advice / intended to be an offer or solicitation for the purchase or sale of any financial product or instrument or mutual fund units for the reader. The article has been prepared on the basis of publicly available information, internally developed data and other sources believed to be reliable. Whilst no action has been solicited based upon the information provided herein, due care has been taken to ensure that the facts are accurate and views given are fair and reasonable as on date. Readers of this article should rely on information/data arising out of their own investigations and advised to seek independent professional advice and arrive at an informed decision before making any investments. Please visit – https://www.quantumamc.com/disclaimer to read scheme specific risk factors.

Above article is authored by Quantum.

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